“Disover The Techniques To Get More Results From Your Testimonials”
When people are looking to try a new product or service, one of the most common things they will do is to look at the testimonials of others who have taken the plunge before them. Of course, any decent marketer will only put up positive testimonials. So how do you get your testimonials to do more for you than just provide some affirmation?
You May Use Audio
There are many different programs out there that provide for audio testimonials so it really doesn't matter which one you use, as long as you use one. Using audio testimonials allows the common written word to really come to life. I am not saying to ditch your written testimonials just compliment them with audio versions as well.
The different voices from your customers will provide realism to your testimonials allowing your next prospect to truly connect. Put up a variety of your customer base so people can hear someone that they can relate to. It takes just a little bit of time and the benefits will be there every single month.
Make Them Specific
A good testimonial is not a generic "they were great and I would use them again" speech. A good testimonial is specific, addresses a problem, and demonstrates how you (or your product) were the solution to the problem. If the testimonials aren't this specific, ask your raving fan customers if you could script out their testimonial for them so they can hit the good points. They will be happy to do so because they love you and what to share the good news about you!
Reference Testimonials Throughout Your Website
One of the biggest drawbacks that many people make is that they only put up a testimonial page and never reference it anywhere else in their site. For example if you have a real estate website and you have neighborhood pages, reference a testimonial of someone you helped in that neighborhood. This provides an immediate impact to someone who is searching as they are not just reading about the neighborhood, but they can see that you have actually helped people in that neighborhood.
Consider Adding Pictures
Getting massive results from your testimonials means taking the steps that aren't always easy. If you have audio testimonials get your clients to provide you with a picture that you can post online along with their testimonial. Adding pictures enhances the validity of the information you are putting on your website. Many people are wary of information posted online, so putting up pictures eliminates some of the doubt that may be lingering at the back of their minds.
Powerful testimonials that compel users to take action on your website will take some time, but those testimonials will be working for you 24 hours a day for as long as you want. Keep your testimonials fresh by setting a simple goal of adding one new testimonial each month and pretty soon you will have many raving fans on your site speaking on your behalf.
To Your Success Online,
P.S. If you haven't gotten a chance already, you can still get our Internet Real Estate Marketing Book(see below). It's packed with over 35 pages of information to transform your online presence from a stale ad to one that generates leads day in and day out.
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